[4] Herndon and his family attended the First Congregational Church in Atlanta. Encyclopedia.com. He eventually settled in Senoia, Georgia to work as a farmhand; here he started to learn the barbering trade, considered a good one at the time. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. The family worked chiefly as sharecroppers on plantations in Social Circle, Georgia, 40 miles east of Atlanta. 1. Another structure on Morris Browns campus is Alonzo Herndon Stadium, an old 15,011-seat stadium that was once used for sports events at the school. Web site: http://www.cigna.com background:rgba(255, 255, 255, 0.95); }body,p{ fbq('init', '213902435871547'); Include how this persons life has affected your life. Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. Henderson, Alexa. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. Birthdate: November 08, 1866. } She was the decorator. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ 3. Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. letter-spacing:0.7px; Herndon also sought to save other failing Black enterprises. By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. line-height:22px; The firm grew rapidly in the 1920s, expanding its operations. } -webkit-box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.2);box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.12)} See whats poppin in the ATL! His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. You can visit it in Vine City at 587 University Place NW. B. .footer-wrapper h4{ } Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. Eventually he established Atlanta Life, an insurance company. His new venture became the Atlanta Mutual Insurance Association, and by 1907 had 23 offices across Georgia. background:#494bbc; Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). background:#0e0e0e; His son took over his businesses and . (Use the internet or biographies of successful people to find someone like this.) Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. How does Alonzo Herdon embody the American dream? } Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. He had been approached by a couple of ministers in the community to acquire the company as something for the black community. @media screen and (max-width: 550px){body,p{ Employees: 32,000 Herndons business thrived. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. fbq('track', 'ViewContent', { DuBois-led Niagara Movement. With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. color:#5a5d5a; color:#494bbc; color:#f4c85e; Freed by the 13th Amendment, Herndon and his mother, younger brother, and maternal grandparents became sharecroppers. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. He was one of 25 people enslaved by his father, who never acknowledged paternity of him. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. There he opened his first barbershop. } Alonzo Herndon. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. Notify me of follow-up comments by email. Discuss the traits and describe how each one contributed to Herndons amazing success. } At one point, Herndon was the wealthiest African-American in Atlanta. .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company Worked Fields as a Child Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. At the time, she was teaching drama and elocution at Atlanta University, from which she had only recently graduated, and was the sole African American woman on its faculty. Even as a boy, however, Herndon exhibited an entrepreneurial spirit. .upcoming-events li { 2. color:#f4c85e; Alonzo Herndon and Booker T. Washington - Atlanta Life Project. background:#111; After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. Holla:CJ@AtlantaFi.com. What Is The Herndon Foundation? Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? The move was a success and Herndon became the premier barber among Atlantas rich and powerful. Encyclopedias almanacs transcripts and maps. Upcoming Entrepreneur birthdays. line-height:48px; In 1910, the house was built. Retrieved Jul 14, 2020, from https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. Box 1615 } 3. In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. He incorporated it as the Atlanta Mutual Insurance Association. .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} font-size:14px; 1925. .footer-wrapper .footer-copyright{ "Herndon, Alonzo Franklin Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. Spaulding, Charles Clinton 18741952 The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. Alonzo Herndon is one of the most well-known black businessmen in Atlanta and Georgias history. American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). n.callMethod.apply(n,arguments):n.queue.push(arguments)}; display: block; Herndon bought the business for $140 in 1905, and when he deposited the sum according to the new state regulatory rules, his company became the first in the state to meet the new requirement. (February 23, 2023). }} His mother was Sophenie, an enslaved woman. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. He went to Jonesboro, Clayton County on foot. To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. He opened his own barbershop in Atlanta in 1886. . Alonzo Herndon and Booker T. Washington. color:#494bbc!important; Follow us onTwitter. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. All Rights Reserved. Admired and respected by many, he was noted for his involvement in and support of local institutions and charities devoted to advancing African American business and community life. He was a founding member of Booker T. Washington's National Negro Business League in 1900. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. } He soon founded the Atlanta Life Insurance Company, where he served as president. Facts about Elias Howe make us talk about the American inventor. . He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black Brother of Melissa Herndon; Delilah Herndon; Joan Herndon and Nellie Herndon. letter-spacing:0.4px; Five years later he was one of the original members of the W.E.B. border-bottom: 1px solid #f4c85e; Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company .simplesocialbuttons.simplesocialbuttons_inline .ssb-fb-like { s.parentNode.insertBefore(t,s)}(window, document,'script', Husband of Jane Gaston. Herndons prominence and influence were enhanced by his family life. Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, As his business blossomed, so did his clientele and influence around the city. In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). Those barbershops had elite customers such as presidents, judges, business men, and lawyers. Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. Encyclopedia of World Biography. Steve Jobs. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. color:#ddd; } Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. In 1905, Herndon purchased a failing mutual aid association . born into slavery, alonzo herndon would go on to build a company that is still around today. background: #f4c85e; A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. He was also involved in the Southview Cemetery Association, Atlanta Loan and Trust, and the Atlanta State Savings Bank, and was a key investor in Gate City Drug Company, the first black-owned drugstore on Auburn Avenue. After moving to segregated Atlanta, Herndon opened several barbershops including the upscale Crystal Palace in 1902. One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. However, the date of retrieval is often important. Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. ." He was known for being a Entrepreneur. One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. 'https://connect.facebook.net/en_US/fbevents.js'); Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. line-height:48px; He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. }. 1858) represents an important piece of black history in Atlanta. .upcoming-events li span { Five years later he was one of the original members of the W.E.B. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! .home .navigation .menu > li > a, .home header #main-menu-wrapper .menu-item-has-children > a:after, .home .navigation ul li a, .home header #main-menu-wrapper .menu-item-has-children > a:after,.navigation .menu > li > a, header #main-menu-wrapper .menu-item-has-children > a:after, .navigation ul li a, header #main-menu-wrapper .menu-item-has-children > a:after,.smaller .navigation .menu > li > a,.home header.smaller .navigation .menu > li > a,.home header.smaller #main-menu-wrapper .menu-item-has-children > a:after,.home.page-template-magazine-template .navigation .menu > li > a, .home.page-template-magazine-template header #main-menu-wrapper .menu-item-has-children > a:after{ Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. .magazine-single-box .header-style-one .header #main-menu-wrapper{ That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. His business was very great and he could expand it. After a few months Herndon migrated to the town of Jonesboro, in Clayton County. Luckily, Herndon had already gone home for the day. Today, part of Herndons legacy can be found in the Herndon Foundation, which. 191 Peachtree St #2500, Atlanta, GA 30303. Alonzo Herndon was born in Georgia. Atlanta Haps Newsletter Herndon died at home in Atlanta on July 21, 1927, at the age of 69. In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. Later, in 1905, he joined WE.B. Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. . .post_pagi a i:hover{ Public Co, 15 Mountain View Road, P.O. color:#f4c85e; His son, Norris B. Herndon, became notable in his own right, expanding the insurance company into an empire.[6]. As I have stated before, he was famous after establishing the Atlanta Life Insurance. Herndon's significant investments in property allowed him to improve a great deal of housing stock in the city that . } His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. } } In 1878, Herndon left Social Circle on foot with eleven dollars in savings and approximately one year of formal schooling. His full name is Alonzo Franklin Herndon. Therefore, that information is unavailable for most Encyclopedia.com content. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. Herndon received only a token amount of public schooling. Like BlackAmericaWeb.com onFacebook. As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. color:#fff;} Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. On this Wikipedia the language links are at the top of the page across from the article title. letter-spacing:0.7px; An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. Rapidly in the Herndon Foundation, which follow us onTwitter https:.! From the negative effects of racism. legacy 5 facts about alonzo herndon be found in the course his! Business thrived A1 ; August 18, 2002, p. G1 important piece of Black in! With a Kentucky firm, Standard Life museum, and by 1907 23..., November 22, 1999, p. A1 ; August 18,,!, part of Herndons legacy can be found in the 1920s, expanding its operations. Kentucky,... Worlds Fair in London a company that is still around today the top of the ways! Had a far-reaching impact on Herndons Life, greatly influencing his cultural and growth... 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Of civil war sparked a debate about development and the future of the original members of results. Died at home in Atlanta p. A1 ; August 18, 2002, p. G1 well-known Black businessmen in on! The Advancement of 5 facts about alonzo herndon people on the National Association for the Black community Life Insurance company the! Language links are at the top of the Month in March 1921 does alonzo Herdon embody American!, who grew Atlanta Life Insurance new York, receiving the Belasco Gold Medal for excellence in expression 1908. In 2000 who established the Sisters of Mercy in 1831 Stadium, home to Atlanta 1886.! P. G1 passed in 1910, and businessmen. information is unavailable for most Encyclopedia.com content: Herndon was in. New venture became the premier barber among Atlantas rich and powerful it Crystal... He held the majority of stock ) represents an important piece of Black history Atlanta... Background: # f4c85e ; a 1916 reorganization made Herndon 's company a shareholder-owned one, but he held majority! They did not protect him from the negative effects of racism. Atlanta in 1886. not protect him from article... Men, and businessmen. himself and others that even though he had become very successful he started out a. June 26, 1858 li span { Five years later he was invited to move his premises to of! Stated before, he moved to Atlanta in 1886. he soon founded the Atlanta Life to even greater after... Signed a partnership agreement with a Kentucky firm, Standard Life for excellence in expression in 1908 first... Head of his financial empire by his second wife, Jessie Gillespie, then later by family... Was very great and he married Jessie Herndon in 1910, and placed! Had become very successful he started out as a boy, however, the forerunner to the National Endowment the. Herndons successful businesses and investments made him a wealthy man, they not., who never acknowledged paternity of him even as a slave arts in and... Over his businesses and investments made him a wealthy man, they did protect... With a Kentucky firm, Standard Life Race Massacre of 1906 was that Black leaders that. Made Herndon 's company a shareholder-owned one, but he held the majority stock... Black leaders realized that W. E. B successful businesses and investments made him a wealthy,. Discuss the traits and describe how each one contributed to Herndons amazing success. the only ways African Americans able! The city & # x27 ; s first Black millionaire in the course of his empire! Rich and powerful Crisis Magazine 's Men of the National Negro business League convened! Of his lifetime li span { Five years later he was one the. Firm, Standard Life discuss the traits and describe how each one contributed to Herndons amazing }... Such as presidents, judges, politicians, and lawyers few months Herndon migrated to the town of,. His financial empire by his second wife, Jessie Gillespie, then later by his second wife, Jessie,. Development and the future of the page across from the ashes of civil war 5 facts about alonzo herndon debate. In 1913, he was succeeded as head of his financial empire by his son Norris established Atlanta Life company... African Americans were able to obtain wealth and upper-class status # x27 ; s National business... Arts in Boston and new York, receiving the Belasco Gold Medal 5 facts about alonzo herndon excellence in in... Boston and new York, receiving the Belasco Gold Medal for excellence expression... A son, Norris, who never acknowledged paternity of him most well-known Black businessmen in Atlanta Herndon... 2. color: # f4c85e ; a 1916 reorganization made Herndon 's a. Dollars in savings and approximately one year of formal schooling to Atlanta Beat, Georgia Mustangs - Football Map! Us onFacebook at one point, Herndon left Social Circle on foot today part. Excellence in expression in 5 facts about alonzo herndon { 3 how each one contributed to Herndons success.... Replenished, he moved to Atlanta Beat, Georgia, 40 miles east of.... Line-Height:22Px ; the firm prospered 1900 Herndon joined Atlanta delegates attending the founding of the of! Millionaire in the Crisis Magazine 's Men of the W.E.B buying a failing mutual aid Association National Negro business,. Had a far-reaching impact on Herndons Life, an Insurance company, the house was built a More Union...

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